Let’s get real real – building a business won’t feel good every day, no matter what you do or how you do it. All of the things that must be done won’t feel good and you won’t always be in a place to outsource anything you don’t want to do. Shit, there will be days that what is usually your favorite thing to do won’t feel good.

There will be seasons of hustle and seasons of chill. There will be seasons of building momentum and there will be seasons of leaning back and riding the momentum you’ve already built.

There will be seasons that challenge everything you thought you knew about you, about business, about Life.

But in the macro… in the zooooomed out picture… in the long game… if you’re intentional and strategic about what you are and are not available for… if you build a business that aligns with your purpose and amplifies your personality… if you build a business that supports your core values and desired lifestyle while creating the impact you started the whole thing to create to begin with… that shit feels gooooooood. Even when it feels bad. Ya feel?

The foundation for designing your business in this way is Self Mastery. (You saw that coming, right?!) Knowing who you are, what drives you, what lights you up, what adds life force to your Being and what sucks ya dryyyy. And having the wherewithal and willpower to say yes to you and no to everything else.

This isn’t “selfish” or a way of not focusing on your clients or the whole point of your work which is – obviously – service. (That’s what all business does. It provides service or a product that serves… in exchange for resources.)

You will do what you are meant to in this world if you show up for it. You will serve your people. And… There are infinite paths to impact and income. You can choose a way that supports you first, so that you support others through overflow instead of obligation. You can choose a way that creates sustainability so you can go further, for longer. Instead of burning out bc #impact or #income

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