Strategy is your vehicle. Pick a smart one. But never forget that you are The One driving it. There was a time where business felt… Alive. Inspired. Exciting. Easy even.

You were creating your Dream. What you wanted for your life and family. What you wanted to see in the world. You were willing to risk It All for your vision. Or maybe, you had so little to lose, it didn’t feel like much of a risk to go for gold.

And then…

You started making money and worrying about how to replicate your results. You started feeling the pressure of exponential growth. You started thinking about your reputation more than your heArt. You started conflating your worth and value with your business’s.

You stopped trusting yourself.

You started looking to… industry trends, algorithms, and other coaches’ structures and strategies…

For every move you make.

Instead of looking to metrics and structures and strategies *as a way to develop your own strategic thinking and embodiment as a visionary creator*

(Re-read that; that is The Breakthrough.)

You outsourced your power as a creator to external validation and results.

And created a version of success that doesn’t feel like yours, or you, anymore.

You want to shift this but the fear of failing—of changing the things that work and having a new way not work as well or at all—feels crippling.

So you stay with the good

While longing for Extraordinary

Feeling trapped by your own creations

Barely remembering what it was like to feel so free in them

The only way out is through…

The Who.

The Who that chooses every How.

The One Who executes every strategy.

The Being behind The Business.

Develop your embodied leadership skills with the same fervor that you built your business

And you will never again abandon your heArt, sell your soul, lose your Self in pursuit of money/fame/success… while simultaneously creating whatever level of money/fame/success is true for you, in a way that is true to you.

Strategy is the vehicle.
You are the one driving it.
🪞

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